Shift magazine / created concept / had sculpture built - 10 feet high.
Absolut paid for the production and ran the ad
Art Direction of sculpture and advertisement.
32″ x 120″ constructed by Tempermettle.
Discarded tech parts: phones, 12″ television, speakers, LED lights, keyboards, joysticks, etc…
SLOGAN: a free all-night contemporary art thing
The ad was placed in another publication. The reader went to the site, where there was a blind link to the Shift website.